Development “Don’ts”
DON’T
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Define Production Concept based on
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Create a Budget based on
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Assemble a Powerful Production Staff using
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Get Trustworthy Feedback from
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Create a Launch Timeline from
Marketing “Do’s”
DO
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Budget early and amply for a comprehensive marketing campaign.
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Include costs in fundraising and grant proposals before beginning the project. (Funders will love you.)
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Plan and execute a coordinated campaign! For example…
