Public Radio Marketing Guide

Development “Don’ts”

DON’T

  • Define Production Concept based on

  • Create a Budget based on

  • Assemble a Powerful Production Staff using

  • Get Trustworthy Feedback from

  • Create a Launch Timeline from

Marketing “Do’s”

DO

  • Budget early and amply for a comprehensive marketing campaign.

  •  Include costs in fundraising and grant proposals before beginning the project. (Funders will love you.)

  • Plan and execute a coordinated campaign! For example…

OR

Just call Creative PR!

888-233-5650