August 10, 2000

Dear Programmer,

Here's a show you can't afford not to play. It speaks to the fastest-growing, best-educated and wealthiest audience in the country -- an audience which already gravitates naturally to Public Radio, but is still under-served.

It's Prime Time Radio. And it belongs on your air.

Mike Cuthbert's interviewing magic shines in every one-hour show, keeping the guests and their topics lively and listenable. With two interviews in each show, Prime Time Radio can be used in either a full-hour or half-hour slot.

The importance of the 50+ demographic is undeniable:

• Adults over 50 are now 35% of all adults. Currently, that amounts to almost 70 million people; in 20 years, it will grow to 115 million.
• Their households control 41% of all discretionary income. That's $169 billion -- nearly twice the total of under-35 households.
• 50+ Americans are active media users; the majority of them regularly enjoy radio and magazines, and are above-average newspaper-readers.

Produced by AARP, Prime Time Radio targets this demographic with consummate skill and originality. Mike's energetic interviews cover the gamut of senior issues and lifestyles, including:

• Electioneering methods -- honest and not-so
• Good Sex Forever
• Boomer retirement
• Lifetime Learning
• End-of-life issues, with Bill Moyers
• Puzzles and Brain Health, with Smithsonian crossword expert Stanley Neuman
• The Americans With Disabilities Act 10th Anniversary: dispelling myths

The show feeds FREE on the NPR satellite Tuesdays at 13:00 ET on channel A73.5. (It's also available on CDs or cassettes.) Have a listen! Use the enclosed coupon to order a demo, or to let us know you'll be playing Prime Time Radio.

Sincerely,

Mark Bramhall, Creative PR
(888-233-5650; mark@creativepublicity.com)

P.S.: Look for our boothand some interesting giveawaysat the PRPD in San Diego!